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CNE Poster (1937) E-mail
Written by Michael LeBlanc   
CNE Poster 1937, 56 x 34.5 cm :: Collection of the author
In my estimation, the finest example of Eric’s illustration work from the 1930's is his poster for the 1937 Canadian National Exhibition. This annual event, which in its heyday was the equal of any annual industrial/agricultural fair anywhere in the world, published posters designed by the best artists and illustrators in Canada at the time: J.E.H. MacDonald (1919), Franklin Carmichael (1920), Jules Laget (1931), Fred Finley (1936) and Grant MacDonald (1941) had produced posters for the CNE in this era.

Eric’s poster for 1937, in a year that was one of the most economically disastrous in the history of the country, is, as Robert Stacey describes it, “unfailingly optimistic, even when war or depression blackened the horizon.” In the top half of the page, Eric presents a giant, muscular robot-man, born to work (in those days, many Canadians aspired to have a job—any job), and manipulating large levers. Behind this figure, the background is split between the patriotic blue and red of the Union Jack (it is, after all, the year of the coronation of George VI). In the lower half of the page is depicted the royal carriage moving through the Princes’ Gates of the CNE.

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Nothing Uninteresting

The Work and Life of Eric Aldwinckle

By Michael B. LeBlanc

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You think you have troubles.

Think of Mr. Pearson.

Here he is surrounded by the Finance minister who designs our dollar bills, which I think you will agree are a lot better than our soap coupons; and the Postmaster General who designs our stamps, which I am sure you will agree are a lot better than our lucky green ones.

This fellow is in trouble.

And I find that whenever you are in a quandary it is a good idea to go off and design yourself a flag. It is healthy. It relieves the nervous system...