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Written by Michael LeBlanc   

From Eric's unpublished "Sketches for Article on Design"

Wine Labels, 1952 :: Collection of Margaret Bridgman Wine Labels, 1952 :: Collection of Margaret Bridgman
Comparing a 2000 year old wine bottle to a 1952 wine bottle:

Business: People buy wine to drink, not to look at the bottle.

Designer: Yes, but don’t you believe that this beautiful bottle would sell more wine over the counter than your ordinary bottle?

Business: I don’t think so. It hasn’t been done in the states yet. And anyway what in hell’s beautiful about it?

Designer: Yes, I see what you mean. Well, it was just an idea.


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Macleans: What are your hobbies?

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EA: In wartime my hobbies are warmongering, collecting sugar and hunting for tinned orange juice.

In between wars my hobbies are peacemongering, collecting butterflies, cross pollinating gladioli, hunting, shooting, fishing, riding, composing music, writing poetry, acting and producing theatricals, chess, tennis, yogi and hunting for butter, with an occasional game of bridge which I dislike intensely, if I have time.