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Written by Michael LeBlanc   

From Eric's unpublished "Sketches for Article on Design"

Wine Labels, 1952 :: Collection of Margaret Bridgman Wine Labels, 1952 :: Collection of Margaret Bridgman
Comparing a 2000 year old wine bottle to a 1952 wine bottle:

Business: People buy wine to drink, not to look at the bottle.

Designer: Yes, but don’t you believe that this beautiful bottle would sell more wine over the counter than your ordinary bottle?

Business: I don’t think so. It hasn’t been done in the states yet. And anyway what in hell’s beautiful about it?

Designer: Yes, I see what you mean. Well, it was just an idea.


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Nothing Uninteresting

The Work and Life of Eric Aldwinckle

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Being a sensible man he did not ask what the painting I had in mind was. His assisting officer, not being a sensible man, did. I had feared this.

This was the man who had tried to get me to paint the Headquarters building in London. This was the man who had asked me to draw an ancient archway in London for one of his higher officials who was living above it and liked its history, and had whispered in my ear it would “do me good.”

This was the man who had suggested interesting subjects like “bomber command mess on Christmas eve” because he had never seen bomber command mess on Christmas eve.

-Eric Aldwinckle, 1944