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Written by Michael LeBlanc   

From Eric's unpublished "Sketches for Article on Design"

Wine Labels, 1952 :: Collection of Margaret Bridgman Wine Labels, 1952 :: Collection of Margaret Bridgman
Comparing a 2000 year old wine bottle to a 1952 wine bottle:

Business: People buy wine to drink, not to look at the bottle.

Designer: Yes, but don’t you believe that this beautiful bottle would sell more wine over the counter than your ordinary bottle?

Business: I don’t think so. It hasn’t been done in the states yet. And anyway what in hell’s beautiful about it?

Designer: Yes, I see what you mean. Well, it was just an idea.


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Macleans: Do you like living in the city you are now in, or have you plans for ultimately moving out to the country, down south, on the sea, where?

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EA: I am actually living in the country now, but I have hopes of moving about 500 yards due east. Your last question seems a little anxious, so as soon as I acquire the place I want I will let you have my address and telephone number.