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Maclean's Cover (November 15, 1938) E-mail
Written by Michael LeBlanc   
Maclean's Cover

In 1938 Eric was added to the stable of illustrators for Maclean’s Magazine, billed as “Canada’s National Magazine” and published weekly in Toronto. For two years this arrangement provided him with a steady stream of illustration work, from providing visual colour for articles and fictional stories, to the prestigious covers. This was a ‘golden age’ for illustration: during this period Maclean’s covers featured graphics, not photographs, almost exclusively. Add a comment

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Nothing Uninteresting book cover

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Nothing Uninteresting

The Work and Life of Eric Aldwinckle

By Michael B. LeBlanc

Print Book, 186 Pages

CAD$36.67

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What started out as advertising became propaganda, and that is why many of the self conscious who are embroiled in the business refer to it as a “racket”. They mean it is untruthful. They mean it is propaganda and not advertising which they wish it was.

Propaganda means the selling of opinions for a purpose. Advertising means the declaration of facts. Today we use the wrong word.